During the 2019 Super Bowl, Bud Light attacked Coors Light and spread negative information about the ingredients in their beer. Instead of firing back and fueling even more negativity, Coors Light wanted to turn that energy into something positive. So, to refresh the conversation, we created the Coors Smart Tap, a beer tap that turns negative mentions of Coors Light into free lager for all.
We built the world’s first smart beer tap — powered by AI — that lit up and dispensed free Coors Light every time Bud Light spoke adversely about the brand on TV and on social media.
Creative Director / Art Director