When you are very hungry, your stomach growls. But what if there was someone whose stomach instead of growling…thundered?
This is the incredible story of a man dominated by his stomach. A man who is forced to leave his house and his family and join the circus. Fortunately, his problem has an easy solution: Calvo’s ready-to-serve meals. The only ones able to tame his stomach and return him to his prior life.
His story was advertised on TV and the online campaign turned Calvo’s site into a circus, in which the users could participate through Facebook Connect and obtain free product samples and the main character’s action figure.
LAUS: 1 Bronze
CdeC: 2 Merit
Effies: 1 Silver