There’s no doubt California has a lot to offer its 39 million residents, both culturally and naturally. And it offers these gifts freely, on one condition: that Californians promise to preserve and protect their state.
To ignite state pride and remind Californians of their connection to the land, we created '39 Million Heirs'. A cinematic spot that highlights both epic and intimate parts of the state as well as the Californians who stand to inherit them, while underscoring the responsibility they have to preserving their homeland through responsible energy consumption.
Creative Director / Art Director