Cristina R. Reina
Chief Experience Officer Leo US
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Cristina Reina is a globally recognized creative leader known for breakthrough ideas, meticulous craft, and a bold ability to shape culture through impactful creativity.
As Chief Experience Officer at Leo U.S., Cristina is elevating creative excellence across the agency’s Chicago and New York offices—leading with ambition, fostering cross-disciplinary collaboration, and championing work that is as creatively brave as it is effective in driving business results.
Previously, as Partner & Chief Creative Officer at Quality Experience, Cristina helped build a company grounded in the belief that creativity should never be compromised—challenging conventions and delivering work that was as effective as it was impossible to ignore. Prior to that, she served as Global Executive Creative Director and Head of Art at McCann North America, where she led award-winning campaigns for Microsoft, Smirnoff, and Verizon. Her work for Microsoft earned two Cannes Lions Grand Prix and helped McCann New York become the most awarded agency in the network and one of Fast Company’s Most Innovative Companies.
Cristina has been recognized as one of the top 10 Creative Directors globally by the Cannes Lions Top Talent Report, named in Adweek’s Creative 100 as one of the most innovative talents in advertising, and ranked #1 most awarded Executive Creative Director by The One Show. Her work has earned hundreds of awards across Cannes Lions, D&AD, The One Show, Effies, Clios, and other top industry festivals.
Beyond her creative achievements, she was honored as a Campaign US Inspiring Woman in the Conquering Creativity category for setting new benchmarks of creative excellence in her career and workplace. She has also served as a jury member for prestigious industry awards, including The One Show, D&AD, ADC, and Gerety Awards. Her work has been featured in major publications, including The New York Times, The New Yorker, Fast Company, and Monocle.
Before joining McCann, Cristina held leadership roles at DDB NY and DDB Madrid, consistently driving high-impact, culturally resonant work.
Cristina believes in the power of creativity to challenge norms, spark conversations, and drive real change—crafting work that doesn’t just earn attention but leaves a lasting impact.
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Contact me at cristina.rodriguez.reina@gmail.com
Learn more about me on Linkedin
US Resident - Green Card holder
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Recognitions:
Top 10 Creative Directors - Cannes Lions 2023
1st Most Awarded ECD US and 4th Worldwide - One Show’s Global Creative Rankings - 2024
ADWEEK Creative 100: The Most Innovative Talent Across Advertising, TV & Visual Art - 2024
Campaign US Inspiring Woman in the Conquering Creativity Award - 2025
Top 10 Most Awarded ECD in the Americas - The Drum World Creative Ranking 2025
2nd Most Awarded Art Director - The Drum World Creative Ranking 2020
McCann NY Named Best Agency of the Year - Campaign US Big Awards 2023
McCann NY Named Network of the Year - Andy Awards 2024
Fast Company World Changing Ideas 2024 in Advertising - ADLaM
McCann NY Named Top 3 on the One Show Agency Ranking 2024
ADLaM Recognized as a Top 2 Highest-Ranked Work on the One Show Agency Ranking 2024
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Past Experience:
Partner & Chief Creative Officer – Quality Experience
EVP, Global Executive Creative Director and Head of Art NA – McCann
Group Creative Director & Head of Art – DDB NY
Creative Director & Head of Art – DDB Spain
Art Director – Contrapunto BBDO
Art Director – BBDO Madrid
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Jury Participation:
Cresta Awards - Grand Jury - 2025
Big Campaign Global Awards - Global Jury Panel - 2025
Gerety Awards - Grand Jury - 2023
One Club Next Creative Leaders - 2022
ADC Awards Advertising - 2022
AICP Next Web Film - 2021
D&AD Entertainment - 2021
Young Guns 18 - 2020
ADC Philadelphia - 2018
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Panel Participation & Others:
McCann International Women’s Day “The Unwritten Rules of Being a Female Creative” - 2023
AIGA Design Conference “Can an alphabet save a culture?” - 2023
AICP Awards Committee Member 2025