The Super Bowl. For ages it’s been seen as marketing’s biggest stage. Where $5 million buys you 100 million eyeballs for 30 seconds. But what if there was an even bigger stage, where you could have even longer and more meaningful engagements? Enter Skittles Commercial: The Broadway Musical. Instead of following 50 years of established Super Bowl wisdom, we skipped the 30 second TV ad and made a full 30-minute Broadway Musical.

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Recognition:

Cannes Lions: 2 Gold / 4 Silver / 1 Bronze

One Show: 1 Best of Discipline / 6 Gold / 6 Silver / 4 Bronze

D&AD: 4 Graphite Pencil / 4 Wood Pencil

ADC: 2 Gold / 3 Silver

Andys: 2 Gold

LIA: 7 Gold / 2 Silver / 8 Bronze

CLIOS: 3 Gold / 4 Silver / 2 Bronze

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