In order to increase awareness and excitement about the new e-up! —Volkswagen’s electric car — we created a print campaign that in a very graphic and iconic way highlighted its main benefit. With the headline “If there is a plug, there is a road.” and the world’s different outlet shapes we told people that you'll always have an open road to explore, no matter the place, with the new electric e-Up!
Art Director / Designer
El Sol: 1 Bronze