• Work
  • About
  • Awards
  • Press

Cristina Reina

  • Work
  • About
  • Awards
  • Press

Plugs / VW

In order to increase awareness and excitement about the new e-up! —Volkswagen’s electric car — we created a print campaign that in a very graphic and iconic way highlighted its main benefit. With the headline “If there is a plug, there is a road.” and the world’s different outlet shapes we told people that you'll always have an open road to explore, no matter the place, with the new electric e-Up!

—

Role:

Art Director / Designer

—

Recognition:

El Sol: 1 Bronze

—

up! electric final_Eng_CS5-05.jpg
up! electric final_Eng_CS5-06.jpg
up! electric final_Eng_CS5-07.jpg
up! electric final_Eng_CS5-08.jpg