When you move to a new place is hard to settle in. But knowing someone there can make things easier for you, especially if that person has known the neighborhood for a long, long time.
"Old Friends," is the new State Farm campaign, that through real-people stories help us understand the importance of making some new "old friends" in order to get to know your new neighborhood. Because only they know the tips and tricks that will make your life easier in your new home.
The social media campaign was launched through a film, followed by a series of moving tips taken from actual experiences of our main characters.
Creative Director / Art Director