Titled "Photobomb", this print campaign was focused on showing in a notorious and disruptive way, the main benefit of the Rear View Camera. With this goal in mind, we established a comparison between the unexpected possibility of someone appearing behind your car without you being aware and the photobomb phenomenom.

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Role:

Art Director

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Recognition:

Cannes Lions: 1 Shortlist

Eurobest: 1 Bronze

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