The Tiredness Recognition System from Volkswagen is a new feature that by monitoring the driver’s behavior detects if there’s a loss of concentration and alerts them. 

Through an iconic visual — retouched by Salamagica — and the campaign line "Obstacles don't warn you to stop and rest." we wanted to highlight the fact that driving while tired can reduce dangerously the driver’s ability to overcome obstacles that might appear on the road.

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Role:

Art Director

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Recognition:

El Sol: 2 Shortlist

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