Drug and alcohol consumption among young people is still on the rise. FAD, a foundation dedicated to preventing drug addiction, wanted to catch their attention through a campaign that, in a relatable and fresh way, was able to raise awareness about the dangers of three specific drugs: alcohol, ecstasy and cocaine.

In order to do that we developed a print campaign titled “Roller Coasters” in which we compared the experience generated by these substances and the journey on board of a broken roller coaster.

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Recognition:

Cannes Lions:  1 Bronze

LAUS: 1 Bronze

CdeC: 1 Merit

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